Digital Strategy & Platform
Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast who’s curious about the guest and can see the shopping journey through their eyes? Then you’ll have success on the Digital Strategy & Platform team, whose goal is to offer guests a seamless online shopping experience across our platforms—including Target.com and the store network’s fulfillment capabilities. Here, you’ll collaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization, simplicity and intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient, reliable and instantly gratifying digital experience.

The Category Site Merchandising team focuses on increasing digital topline sales by optimizing conversion and the overall site experience. The team plays a crucial role in ensuring findability and discoverability of products, making it easy for guests to locate and discover items. By partnering with various teams within and outside of the Digital organization, the team drives the right experience for each category. Additionally, the team is responsible for delivering financial outcomes and plans for the digital business, ensuring that financial goals are met and sustained.

As Senior Manager, Site Merchandising Category you will develop and lead teams to drive digital business growth through the development of effective site merchandising strategies for your categories. Your focus will be on leading your team to optimize the site experience to maximize guest engagement and sales. You will collaborate closely with cross-functional teams to ensure seamless execution of category strategies and alignment with business goals. Your leadership will be crucial in translating business objectives into actionable site merchandising tactics that enhance the digital shopping experience.

Core Responsibilities:

• Category Digital Strategic Planning and Execution. Develop cohesive digital strategies for several categories and mobilize the team to execute those strategies, in close partnership with Merchandising, Marketing, Product/Technology, Operations, and Item partners. Key responsibilities included but are not limited to:
  • Category Digital Strategy: Responsible for partnering with merchant leaders to develop and prioritize initiatives to best drive category goals.
  • Core Site Merchandising: Implement and optimize site merchandising strategies that focus on conversion, findability, maximizing guest engagement, and frictionless shopping. Senior Managers both set the vision for the category and work with the team to operationalize that vision within their team and by influencing across multiple partner teams.
• Analytics: Monitor, understand, and utilize data and key metrics from multiple and varied sources (devices and platforms, guest behavior, market trends, and competitive insights) to optimize short-term performance and to inform long-term strategies. Provide in-depth reporting and insights to partner teams and identify & highlight performance opportunities.
• Results & Financial Accountability: Maintain a strong sense of accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement. 
• Team Leadership: Lead, mentor, and develop a team of site merchandisers, providing development, coaching, motivation, support, and feedback. Promote and model key Target behaviors. Champion diversity and inclusion. Create an atmosphere of teamwork, collaboration, agility, attention to detail, and drive.
• Cross-Functional Leadership: Establish strong cross-functional and cross-channel partnerships across Target. Influence and leverage other teams within the broader organization to advance digital objectives.
• Quarterly Planning and Activation: Own & drive cross-functional category roadmap based on guest insights & business needs. Streamline processes, manage project timelines, and resolve operational challenges to improve task execution and efficiency.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You:

• 4 year college degree or equivalent experience
• 8+ years e-commerce experience
• Deep business acumen with an entrepreneurial, revenue-generating mindset
• Must have both strong technical acumen and a passion for customer experience
• Excellent understanding of mass merchandising, retail, e-commerce and multi-channel retailing
• Demonstrated experience in strategic and cross-functional influence, planning and execution
• High level of initiative and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions
• Demonstrated experience in team leadership, with a personal interest in development
• Strong analytical and quantitative skills, including financial and business metrics
• Strong written and verbal communication skills with the ability to present to varying levels of leadership
• Demonstrate a deep understanding of e-commerce principles and the full customer journey funnel, to optimize site performance and enhance the digital shopping experience
• Experience in leading large-scale projects, track deliverables, allocate resources, and ensure alignment with strategic objectives