About us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up. Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful.

Overview about TII

At Target, we have a timeless purpose and a proven strategy. And that hasn’t happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

About This Opportunity

As a Data Analyst – Campaign Execution , you will help develop effective campaigns that increase brand awareness, solidify guest loyalty and, ultimately, drive sales. You will help develop the target audience for the campaigns and also support with Pre and Post Campaign Analysis and reporting. You'll partner with internal and external teams to deliver on our Expect More. Pay Less. brand promise.

• Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals. As a Senior Marketing Data Analyst, you'll take the lead as you play a vital role in below roles and responsibilities

• Design and pilot campaign segments based on the business need to enhance the quality of guestlist and curate it specifically for a given campaign.

• Develop subject matter expertise on guest segmentation and targeting

• Work closely with the Lead in campaign projects, execution of tasks, and prioritization of incoming work.

• Drive issue resolution with Campaign team, External partners and key business stakeholders.

• Effectively collaborate with engineering, Analytics and the business teams.

• Effectively communicate campaign progress, issues and challenges throughout the campaign life-cycle and post production.

• Perform campaign analysis to help business teams understand the effectiveness of the campaigns and take right decisions.

• Perform Data Analysis – Extraction, manipulation and summarization - of Campaigns, Offers, and Marketing Channels

• Provide/Share post campaign analysis through reporting tools.

• Demonstrate curiosity to elevate the analysis projects to provide complete story to the clients.

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Requirements

• Bachelor’s degree, preferably in IT or other analytic discipline, or equivalent experience Computer Science/ Engineering)

• Minimum of 3-5 years’ experience overall and experience in Campaign Management and proficient with industry wide campaign tools

• Knowledge and experience using big data technologies like Hadoop, Hive Etc.

• Extensive experience using SQL Queries and Data visualization / reporting tools

• Experience in Business Analytics and Reporting / Story Telling

• Good with both written and oral communication

Useful Links-

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/belonging