About us

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

Overview of Target in India

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

About this opportunity

A role as Sr Guest Engagement Analyst (Category), Target Circle, you will contribute in delivering upon your respective category’s guest/customer engagement strategies to shape how Circle incentivizes and rewards shape guest behavior to deepen their engagement with Circle, categories, and Target broadly. 

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs

• Assist & support in creation of quarterly Circle category activation strategies, in close partnerships with Business, Merchandising, Marketing, Digital teams. Determine priorities, calendarization, category & guest goals against which Business & Circle teams will plan & execute against.

• Own end to end campaign execution in partnership with Data Sciences, Operations, Marketing & Measurement teams with aspects like forecasting, budget management, recapping & campaigne end results analysis. Provide stakeholders with visibility to Circle roadmap, partner with Data Analytics to enable category-level Circle guest insights and performance, and share macro trends and competitive actions in loyalty industry that are relevant to the category and/or guest mindset.   

• Create testing and learning plans to inform future path forward for segmented, personalized Circle offers 

• Evolve Circle’s foundational promo strategy: define the role of Circle promos within enterprise promo ecosystem.

• You will collaborate with both external & internal to Target stakeholders to plan & activate seamless Circle engagement rewards & experience plans. Navigation would be key as including but not limited to following teams have to be aligned for most activations: Marketing, Measurement, Finance, Legal, PPCOE, Data Sciences, Merchant, Finance, Product and other Partner teams.

Note- Job duties may change at any time due to business needs

About You

• Bachelor’s degree or equivalent relevant work experience

• MBA in Marketing would be desirable.

• 5+ years of experience in customer loyalty & retention, category management and/or campaign management

• Strong business & financial acumen for both retail and loyalty

• Understanding of forecast and budget management with ability to do extensive financial and data analysis

• A master collaborator who can inspire trust and confidence with a range of partners

• Demonstrated leadership and decision-making skills

• Strong written and oral communication skills

• Excellent analytical and problem-solving skills

• Self starter who is comfortable working with ambiguity and can drive initiatives on their own.

• Strong process, planning and organizational skills

• High sense of Ownership & accountability, with attention to details & thoroughness.

• Demonstrated experience organizing information, communicating effectively and working as part of a team

• Ability to manage multiple projects simultaneously 

• Ability to build trusting relationships with team and enterprise partners, proactively seeking input and collaboration, yet comfortable and confident in declaring own perspective. 

• Defines and communicates success metrics, and ensures that initiatives are prioritized to deliver against success metrics. 

• Synthesizes complex bodies of work across the team into clear, concise, and compelling story-telling

Useful Links-

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/diversity-and-inclusion